International Golf Resort & Management

A LEADER IN HOSPITALITY AND GOLF & RESORT OPERATIONAL STRATEGY

Expertise. Execution. Value.

Founded in 2004, International Golf & Resort Management (IGRM) is a specialist advisory firm delivering deep operational, financial and development expertise to the hospitality, golf and resort sectors.

We are a boutique firm providing big-firm capability, not because of our size, but because of the calibre and track record of our team.

We work with independent and family-owned golf clubs, hotels and resorts, investor-backed properties and institutional assets, helping owners, investors, developers, lenders and operators to solve complex challenges, restore performance, and guide projects from concept through to operational stability.

A Leader in Hospitality and Golf & Resort Operational Strategy

WHAT SETS US APART

Execution-Driven, Not Theory-Led.

IGRM is deployed when strategy alone is not enough, when a project requires disciplined operational execution, clear commercial logic and hands-on leadership.

We scale our approach to your asset, whether you're an independent boutique property seeking focused intervention or a multi-asset portfolio requiring comprehensive oversight.

OUR CORE EXPERTISE

Operational Turnarounds

Identifying and resolving the root causes of underperformance to restore profitability and asset value, from single properties to larger operations.

Asset Management

Providing owner-side oversight, governance, KPI management, cost control, and disciplined execution of CapEx plans.

Development & Pre-Opening

Designing and implementing operational models for hotels, resorts, and golf assets from feasibility through to opening.

Golf & Resort Integration

Specialist capability in golf operations, course design construction and oversight, grow-in programmes, membership strategy, and resort-wide integration.

WHO WE WORK WITH

We Have Successfully Supported

Independent hotel and resort owners seeking operational improvement or turnaround support
Family-owned hospitality businesses facing succession, refinancing, or repositioning challenges
Investor groups and developers bringing new projects to market
Lenders and institutional owners managing distressed or underperforming assets

Our team has worked across international markets, including Europe, South America, and South-East Asia, with projects ranging from focused operational interventions to high-value resort developments.

IGRM consistently delivers value in complex environments where operational detail, financial clarity, and execution discipline determine outcomes, regardless of asset size.

STRATEGIC ALLIANCE: IGRM + APPELLA COMMERCIAL FINANCE

Operational Strategy Supported by Specialist Funding Solutions

Operational strategy frequently requires capital for refurbishment, stabilisation, restructuring, acquisitions, or major development work.

To support this, IGRM has formed a strategic alliance with Appella Commercial Finance, an FCA-regulated finance advisory business specialising in hospitality, hotel, and leisure funding.

This partnership allows us to provide both the operational plan and the financial pathway needed to implement it, from smaller-scale refinancing to major development capital.

A Unique Combined Advantage

Most advisers can tell you what needs to be done. Very few can also help you fund it and execute it.

How the partnership works:

The Challenge	IGRM's Operational Value (Credibility)	Appella's Financial Value (Access)
Securing Capital	We validate operational models, development programmes, and financial assumptions, strengthening lender confidence.	Access to 150+ lenders, including specialists in the hospitality sector and funding solutions scaled to your needs.
Turnaround Funding	We build the turnaround programme and operational roadmap that justify capital deployment.	Appella structures and sources bridge, refinance, capex, acquisition, or development funding.
Mitigating Risk	We oversee operational execution to ensure delivery of the plan.	Appella manages the finance process for speed, clarity, and certainty.

This combined capability is rare in the hospitality sector, particularly for independent hotels, smaller operators and distressed assets.

Strategic Alliance: IGRM + Appella Commercial Finance

PARTNER WITH OUR EXPERTISE

Whether you operate a single independent property or manage a portfolio of assets, if you are seeking to unlock value through disciplined operational strategy, supported by credible financial solutions, IGRM provides the leadership and experience to make it happen.

Contact IGRM today to explore how operational expertise and bespoke financial solutions can work together to strengthen your asset.

We tailor our engagement to your situation, from focused advisory support to full operational leadership.

LEADERSHIP & STRATEGIC CREDENTIALS

Our clients benefit from the direct involvement of IGRM’s leadership team, delivered through a targeted, strategy-led advisory approach. We apply the appropriate development, commercial, and marketing strategies to align planning, positioning, and long-term performance.

Based on the project's needs, we allocate the most suitable IGRM partner to work directly with the project, ensuring focused leadership, accountability, and continuity. With proven expertise in golf development, resort operations, and strategic marketing, IGRM provides both hands-on execution capability and international reach. Leadership profiles are provided below to support confidence in this advisory role.

Michael Longshaw – Chief Executive, IGRM

Founder of International Golf & Resort Management in 2004, Michael Longshaw has over 30 years of experience in luxury golf, resort, and residential development. His portfolio includes the repositioning and management of Brocket Hall (UK), regional growth strategies in Portugal and Brazil, and golf-focused tourism projects across Europe and the Americas. Michael's strengths include multi-phase project oversight, financial modelling, strategic partnerships, and pre-opening operations.

Nick Edmund – Golf Strategy & Brand Development

Former Managing Director of Faldo Design, Nick Edmund has shaped over 40 global golf projects and is renowned for his ability to align course development with brand identity and strategic positioning. He is the founder of the Global Golf4 Cancer initiative and a widely respected author and advocate for sustainable, purpose-led golf experiences. Nick is instrumental in advising on golf architecture alignment, promotional narrative, and marketing integration, particularly where elite-level design intersects with resort goals.

Farhad Heydari – Brand Strategy & HNWI Marketing

Farhad Heydari is an international luxury brand advisor and award-winning travel editor. He has served as Editorial Director for publications including Centurion and Departures (American Express) and brings high-level access to HNWI audiences and global lifestyle media. Farhad's expertise bridges golf, hospitality, travel, and luxury branding. His work supports resort positioning within the premium segment of the international golf and travel markets.

David Mortimer – Investment & Operational Strategy

David Mortimer brings senior experience from Forte Plc and Compass Group, with a focus on feasibility, resort operations, and hospitality investments. His knowledge of asset planning, capital structuring, and project delivery supports institutional and government confidence in golf-linked development. David works closely with IGRM's clients on delivery milestones, budgeting, and investor communication.

STRATEGIC SUMMARY

Together, IGRM’s directors provide a uniquely balanced combination of:

Deep golf course and resort development expertise
High-impact branding and international marketing influence
Financial and operational discipline
Proven collaboration with architects, governments, and investors

CONTACT

If you are seeking to enhance and add value by improving the profitability of your existing business or supporting the development and successful launch of a new project, we invite you to contact us for a confidential discussion of your management opportunity or development proposal.